I never liked the caveman commercials from Geico, though at least the tagline tied into the general idea of so easy, even a caveman can sign up online, etc. The gecko is a silly play on words with Geico, and someone might be able to explain to me why the gecko has a cockney accent. But Geico has finally scraped the very bottom of the barrel with the plastic eyes. A pair of flat plastic googly eyes from a craft store sitting atop a couple small bundles of cash — the money you could be saving if you switched to Geico. Who is the target audience for this crap?
I like the Progressive girl just fine, but I think that series is getting ready to jump the couch.
Bring on the Super Bowl!
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2 comments:
Googly eyes on a pile of banknotes -- ultra clever, but by me.
I don't get it at all. For that matter, why do companies use animals to sell everything from beer to insurance? I sort of understand the Aflac duck commercials, but Spuds McKenzie and the Budweiser frogs escape me entirely. But they must work — there is too much money at stake to waste it on ineffective advertising.
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