Wednesday, November 14, 2007

Jeep Liberty



I'm not sure I'd call this a successful commercial, because although I like it, I wouldn't identify it with Jeep if the blurb wasn't there at the end. When you see a Clydesdale, you think of Budweiser. I associate brown with UPS - and I'm not sure that's a good thing, but as an advertising hook it worked. This commercial doesn't say Jeep any more than it says Range Rover.

I like it anyway. The squirrel is especially good. I do have one question, though. What the hell kind of birds are those?

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