Saturday, September 1, 2007

Priceless

The MasterCard Priceless series has been very good overall. One of my favorites of the current crop of ads is the Robot Dance. I just love this commercial. It's cute and funny and empathetic without pandering or making fun.

There are some good ones viewable on YouTube from other countries. This one for OxFam is truly gorgeous:





Others in this series that I've enjoyed are the Elephant, MacGyver and the Red Sox Series. Some, like the MacGyver spot, are a bit of an inside joke, and there are probably other locally aimed ads similar to the Red Sox commercial, but the point is establishing the brand. That they have accomplished with a catch line that is now part of the culture.

Not only did MasterCard give us a good series of ads, they've inadvertently given us a huge series of ad parodies. One of the best is Indecent Proposal.

Carry on, MasterCard!

6 comments:

Wasabi Peas said...

hahaha
i really like all of them.
they are cute and funny.

web wabbit said...

It's a terrific series of commercials, one of the best I can recall. I can't think of any really bad ones in the group.

Key Dear said...

Priceless is about as good as it gets. Everyone hits the spot right on!

Key Dear said...

BTW... this is the first time that the -comment- line showed up on my computer to click and use... that's strange!

Key Dear said...

So.... okay..... just wanted to give you another take on the priceless series... we're not the only ones lovin' it.

web wabbit said...

That's the one called Indecent Proposal that I linked in the post!